It’s hard to argue against BEAMS PLUS being in a league of its own when it comes to collegiate styling, because, well, it is. As the premium line of Japanese retailer BEAMS, the sub-brand’s penchant for stylistic sensibility with a deep appreciation for all things varsity (as well as other heritage-infused sub-cultures) is second to none – and has been since its inception.

Vintage Americana plays a big role in what BEAMS PLUS does, as does a love for old-school collegiate codes: two things that have never been more apparent than in its forthcoming collaboration with British retailer END., which looks set to land online on July 16.