Preview The New Neo Utility Series From G-SHOCK

To achieve street style elements that complement the label’s rugged facade, G-SHOCK dresses the new collection in cool-toned gray and black monochromatic components, introducing an original camouflage print with metallic vapor deposition embedded in the dial for added reflectivity. Smokey black and gray resin parts at the case and band provide a minimalist contrast to the polished and lustrous semi-translucent overlay enveloping the entire case and bezel. The DW-5600SKC-1 is a digital model featuring the label’s EL Backlight with Afterglow for dim outdoor and indoor settings. Those that prefer G-SHOCK’s nostalgic analog/digital face will most likely gravitate to the rounded, chunky bezel of the GA-100SKC-1A and GA-700SKC-1A models. Both units are equipped with additional features like a 1/1000-second stopwatch, countdown timer and G-SHOCK’s proprietary LED to counterbalance low-light environments.

  • Preview The New Neo Utility Series From G-SHOCK
  • Preview The New Neo Utility Series From G-SHOCK
  • Preview The New Neo Utility Series From G-SHOCK
  • Preview The New Neo Utility Series From G-SHOCK
  • Preview The New Neo Utility Series From G-SHOCK
  • Preview The New Neo Utility Series From G-SHOCK
  • Preview The New Neo Utility Series From G-SHOCK

For athletes intending to wear the watch during intensive training or as an outdoor accessory, the Neo Utility series maintains a durable, no-frills build with dependable specifications innate to the label, like 200-meter water resistance, shock resistance, and world time in up to 29 zones. From outdoor sporting to subway surfing, G-SHOCK’s latest collection presents a stylish entry for loyalists and first-time consumers on the hunt for a versatile, utility-driven watch replete with glossy, sporty, and contemporary design accents.

Shop the Neo Utility series on G-SHOCK’s website