Hosted by TikTok creator – and media personality – Tefi Pessoa, each episode starts by revealing a special guest artist that each designer needs to create sellable merchandise for. Working within a timed stage set and fast-paced environment designers go head-to-head battling to win each episode, while designing potential merch for musicians such as Saweetie, Lil Nas X, MGK, Camila Cabello, J Balvin, Seventeen and more.

Following the lead of the channel’s previous fashion-oriented shows such as House of Style and Fashionably Loud, the new “Merch Masters” series has created its own lane for style content and airs exclusively on MTV’s YouTube channel.