Essentia Water, the pioneer of ionized alkaline water, just announced a partnership with fashion mogul and jewelry designer, Yoon Ahn. To kick off the collaboration, the brand released a new installment of its “Stop for Nothing” video series, featuring Ahn. The series showcases Essentia’s partners pausing to hydrate in their natural element, which for Ahn, is designing and running her fashion label AMBUSH® .
Yoon Ahn is a renowned global pioneer in fashion and streetwear combining relaxed styles with refined details and pop-art inspired elements in her creations. Through her label, AMBUSH® , Ahn pushes the boundaries of fashion with distinct Tokyo aesthetic in her contemporary collections. The collaboration with Essentia is fitting due to Ahn’s “stop for nothing” mentality in the pursuit of her passions
“There’s something so simple and human about taking a moment in the midst of the chaos to hydrate and re-focus your energy,” said Ahn. “This message is an extension of my own creative process and has been integral to my success.”
Essentia also revealed possible plans to collaborate further with Ahn and her label, AMBUSH®. Through this collaboration, fashion fans would be able to enjoy co-branded activations and Essentia presence at AMBUSH® fashion events in the coming months.
“Through this new partnership, we’re aiming to inspire our consumers to remain resilient while also focusing on self-care,” said Zola Kane, Head of Marketing at Essentia Water. “We are thrilled to welcome Yoon, a true creative powerhouse and pop culture phenomenon, to Essentia Nation.”
The campaign films can be viewed on Essentia’s YouTube channel. Visit EssentiaWater.com to learn more.
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