To celebrate these two milestones, BMW once again tapped Kith founder Ronnie Fieg to redesign two BMW vehicles, one vintage and one modern, the latter of which will be auctioned at Sotheby’s. 2022 marks two significant 50th anniversaries for BMW, the first being the debut of the brand’s first electric concept car, and the second the launch of BMW M.
Building on their debut 2020 collaboration, the dup present the BMW i4 M50, the first fully electric model that was introduced earlier this year. Realized in “Vitality Green” (a color used exclusively in Kith x BMW collaborations), the car is limited to just seven pieces in total. The auction – which will open online here – will run from October 7 (11AM EST) through to October 14, with a starting bid of $1.
The two cars will be accompanied by a collaborative apparel and accessories collection, also designed by Fieg, which includes no less than 51-pieces, like wool outerwear, double-weave coaches jackets, and various styles of knitwear. The Kith x BMW collection will receive an early in-store only release exclusively at Kith Paris today, with a global launch October 7 at all Kith stores.
You must be logged in to post a comment.