This Gucci collection is just the latest release in an ever-growing list of tech-inspired drops, from arguably the most tech-savvy luxury house around. Last year the house of Gucci released a first-of-its-kind immersive experience for Roblox, before acquiring land on The Sandbox and dropping a plethora of NFTs earlier this year.

“It’s a true global community in every sense,” Triefus continued. “We gained a deeper understanding of the gaming world and of what gaming offers to our community, and what we can offer back to the community, playing our own good game.”

Shop the Gucci collection here.