New Years isn’t much of a shopping holiday but Lunar New Year certainly is. Frequently cited as the most important holiday of the year — especially across Asia and the Asian diaspora — Lunar New Year brings with it big fashion collabs and special drops aplenty, as The North Face elucidates for the Year of the Rabbit. It’s wabbit season, folks. Ahead of the lunar calendar shift on January 22, The North Face Hong Kong is rolling out a line of clever camouflaged Nuptse puffers, Mountain Jackets, and Nuptse mule shoes laden with layered bunnies.
This isn’t The North Face‘s first stab at a Lunar New Year drop: in 2021, it released some reworked classics for the Year of the Ox, all featuring a similar style of dense camouflage. Lunar New Year is sometimes referred to as Chinese New Year because it relates to the Chinese lunisolar calendar but it’s also observed by nearby countries including Mongolia, Vietnam, Korea, and Thailand.