Under Armour Creates A NYC Valentine’s Day Pop-Up

Under Armour’s go-anywhere, do-anything SlipSpeed can be summed up in one word: versatile. It’s a shoe made for high-impact athletic activity but is comfortable and flexible enough for casual wear — a secondary purpose aided by its crushable heel and BOA lacing system. It’s a true “one-a-day” shoe: if you’re rocking the SlipSpeed when you head out for the day you won’t need to bring another pair of shoes with you, no matter what you have planned.

The versatility of this nature is especially crucial in a metropolis like New York City, so Under Armor s bringing the SlipSpeed to the Big Apple with a special Flatiron pop-up that opens on Valentine’s Day. And, just like the SlipSpeed itself serves more than one purpose, the pop-up will be multifaceted. Besides the new SlipSpeed colorways that are releasing there, GLOSSBLACK will be painting a live mural the first 150 attendees will receive specially customized jerseys from graffiti legend and New York City native Stash.

The pop-up’s grand opening is going down from 11 AM to 7 PM on Valentine’s Day. It’s located at 139 5th Ave in New York City and after the grand opening, it’ll stay open from 11-7 Monday-Saturday and 11-6 Sunday for a limited time only. If you’re not located in NYC but are still hoping to snag a pair of your own, the SlipSpeed is available on the Under Armour website now.

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