New Balance Announces Grey Day 2023 Footwear Release

Introduced in 1980 in an effort to cater toward the versatile lifestyle of urban runners, New Balance’s iconic grey colorway has remained a staple within the sneaker community. With the Boston brand’s upcoming global celebration of the bespoke palette a week away, New Balance has announced this year’s greyscale collection via A MADE IN USA capsule and accompanying line of apparel. Exercising a unique devotion to craftsmanship, the upcoming quartet of models coated in suede and premium nubuck comes imbued with the brand’s elegant pairing of grey and navy hues with hits of light cream entertaining vintage aesthetics across the New Balance 990v4, 990v6, 996 and 998. Set to be joined by the 550, 580, 9060 and MORE TRAIL on May 15th via The Grey Day Shop, the over-four-decade-old color blocking continues to assert its dominance with its sights set on the future of footwear. Scheduled to release next Friday, May 12th for a retail price ranging from $180-$200, in the meantime enjoy an official look at the entire New Balance “Moon Daze” collection below, Follow The Drop NYC For Updates.